7 Reasons Your Book Isn’t Selling Well

What authors want the most is to finish writing their book. Next is to publish it. After that, it will be a dream come true if their book becomes a bestseller. However, not all authors have the ability to have a bestseller on their first (or second!) try. It is especially so if the author doesn’t know how to start the book publication process. Truth be told, some authors fall victim to classic mistakes that new authors make. Know those seven classic mistakes and learn how to avoid them.

#1. Poor quality.

One of the top misstep that authors make, regardless if they are new ones or old ones, is publishing their work with poor quality. Quality corresponds to quite a number of things. To ensure good quality for the book, you need it to be properly written, structured, and formatted. It should have little to no typos or errors. It should also be properly proofread.

It isn’t just the content that you have to pay attention to. The graphics, color illustrations, and book covers should also be scrutinized. Book buyers are easily attracted to HD book covers.

#2. Wrong target audience for your promotions.

If you think that getting a Twitter or Facebook page is enough to promote your book, then you are totally wrong. It is especially so if you are getting a new one. New social media accounts technically have a few followers. That means that if you use these new accounts to promote your book, you are practically promoting it to no one. It will take time to build a social media presence so it is better to create the Twitter account or Facebook page before your book gets officially published.

#3. Self-publishing isn’t free.

It is a common misconception for authors that self-publishing is free. There are a lot of fees an author has to personally shoulder in order to get the book out there. These fees will include the payment for professional proofreading, book cover creation, color illustration, advertising, and book promotion.

Remember, if you want to earn money, you’ll have to make an investment. This principle can be applied to self-publishing as well.

#4. Not properly categorizing your book.

Books are categorized according to genre. And there’s a very good reason as to why books should be categorized as such. Readers who love mystery thrillers don’t necessarily like horror stories. Romance novel lovers don’t necessarily like chic-lit, even when that has some tinge of romance in it as well.

Genres allow your readers to find your book. Specifying your genre allows you to target the right market for your masterpiece.

#5. Following a trend.

The trend that your book is following may not last long. If the trend fades away before you can get your book out in the market, then you’ll lose a lot. Your investment in the creation and publishing of the book will be difficult to recoup. Trends are very fickle. Instead of following a trend, it is better to start a new one.

#6. Expensive pricing.

Pricing the book above the market is not a good idea. You might think that the price you’ve set good enough to compensate the time and effort you’ve put into writing your book. However, instead of thinking about how much your own sweat and effort are worth, it is better to consider your market’s buying range. If the readers feel that your ebook is priced too expensively, then it is impossible for them to click that buy button.

#7. Rushing into publishing.

To be a successful writer, you’d have to plan ahead. Especially when you are self-publishing. You have to carefully plan your road ahead, from the writing of your draft to the publishing company you are entrusting your work to. You also have to decide on the promotion, proper timing for the launch, and even the budget. It takes time. That is why you should avoid rushing into publishing.

Avoid these pitfalls when you are an author publishing your book for the first time. Legaia Books have publishing consultants who can help you choose suitable publishing packages. Call us today at 1 (844) 692-2665.

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